This innovative technology, developed by the Spanish company BIOW, is capable of reducing oxidative stress and promoting cellular repair during sleep.
While life expectancy has increased dramatically over the last century, quality of life has remained nearly unchanged for the past 50 years. This has led to the emergence of a global macro-trend known as the ‘Longevity Lifestyle’, which focuses not on living more years but on reaching later stages of life in better health. Home technology will play a pivotal role in this trend, aimed at improving quality of life effortlessly. In this context, BIOW was born, transforming the home environment into a bioenergetic antioxidant chamber, enhancing cellular repair every night during sleep.
According to the World Health Organisation, between 2015 and 2050, the percentage of the world’s population over the age of 60 will almost double, increasing from 12% to 22%. By 2050, the global population aged 60 and above is expected to reach 2.1 billion, and the number of people aged 80 and over is projected to triple between 2020 and 2050, reaching 426 million.
Life Expectancy vs. Quality of Life:
Life expectancy has risen sharply over the last century, but the quality of life has hardly changed over the last 50 years. According to the McKinsey Health Institute, people spend about 50% of their lives in suboptimal health, with 12% of that time requiring specific medical care. David Sinclair, Director of the Paul F. Glenn Center for the Biology of Aging Research at Harvard Medical School, reports that since 2020, around €4.6 billion has been invested in developing drugs to prevent or slow the effects of aging (source: The Harvard Gazette).
Longevity Lifestyle: A New Global Trend
This reality has sparked a new global trend focused not on fighting aging, but on enhancing quality of life and ensuring an optimal state of health throughout one’s life. This is the ‘Longevity Lifestyle’, a trend identified by future trend consultancy The Future Laboratory.
According to Chris Sanderson, co-founder of The Future Laboratory, “The Longevity Lifestyle trend is rooted in the understanding that people are more interested in the quality of life rather than its duration. More and more, we are seeing the rise of technologies and tools that help people understand how they can live longer and better, instead of just living longer.”
The implementation of this lifestyle, where nutrition and sleep play critical roles, starts at home. The pandemic showed that homes could transform into multifunctional spaces, becoming offices, schools, gyms, and whatever else consumers needed. Technology has been present in homes for years, mostly focused on entertainment (smart TVs, tablets, kitchen robots, etc.). Now, the trend is to go a step further, turning the home into a place that helps people achieve positive health outcomes.
The Keys to Aging That We Can Influence:
There are three key factors around which aging revolves: cellular energy, the environment we live in, and cellular repair.
Cellular Energy: Crucial for the body’s proper functioning, as it represents the cells’ ability to work, enabling the body to move, grow, breathe, and repair tissues. Maintaining as much of the “energy capital” we’re born with is essential. Reducing cellular wear (oxidative stress) is therefore one of the keys to living better for longer.
Environment: Genetics account for only 20% of our aging, while the environment we live in and our ability to adapt to it contribute 80%. Spending as much of our life as possible in an optimal environment is crucial for maintaining the best quality of life over the years.
Cellular Repair: Cellular repair ensures that our organs and tissues remain in good condition to meet the demands of each new day. The most crucial time for cellular repair is at night, as non-vital functions slow down, allowing for an increased production of restorative energy in a detox environment, which is impossible to achieve during the day.
BIOW: The First Home Device That Reduces Oxidative Stress and Promotes Cellular Repair During Sleep
As previously mentioned, reducing cellular wear (oxidative stress) and protecting against environmental impact on DNA are key to understanding the aging process. Additionally, promoting cellular repair by increasing energy and ATP production is essential in combating aging. BIOW was designed for this purpose.
How Does BIOW Work?
BIOW works by increasing ATP production and reducing oxidative stress at the mitochondrial level. Mitochondria are the energy producers of cells, responsible for generating ATP, a highly efficient molecule that powers countless cellular reactions. BIOW supports this energy production through both respiration and the skin, creating the optimal environment for enhancing cellular energy production. This helps to counter the effects of aging.
The ideal environment is rich in negative ions, as negatively charged air ions improve physical and mental performance. Natural environments like coastal or mountainous areas and hot springs have the highest concentrations of negative ions. BIOW recreates this biocompatible environment in the home, allowing the body’s internal functions to thrive.
Scientific studies have also shown that BIOW facilitates the mobility of stem cells for tissue regeneration and increases protein synthesis, particularly in tissues like skin, hair, and lung alveoli. Greater energy production and continuous tissue repair during sleep represent a true revolution in health and longevity care.
Scientific Backing for BIOW: BIOW’s technology and its effects on the body are supported by research from prestigious universities in Spain, including the University of Oviedo (UNIOVI-BIOW), Clínica Universidad de Navarra, and the Chair in Advanced Regenerative Medicine UCAM-BIOW at the Catholic University of Murcia.
About BIOW:
BIOW is a Spanish biotechnology company with a mission to improve people’s lives. Focused on innovation and scientific research, BIOW brings groundbreaking discoveries to life, creating home devices that support cellular repair and reduce oxidative stress - two key factors in health during aging.
For more information on BIOW please contact: Elizabeth Laws on 07773 205645
or email Liz.laws@rocketmail.com
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